Although globalization brings the world together, different cultures and cultural behaviour continue to remain deeply rooted within each nation. This indicates a consistent need for cultural understanding and sensitivity particularly in the business sector.
There are many subtleties that can have catastrophic effects on business deals due to a lack of cultural knowledge. As international borders become closer and the opportunity for international business becomes more attractive, it is necessary for one to ensure they are familiar with the business culture of that country. Being aware of such matters will better facilitate fruitful and successful relationships allowing for all parties to meet on an equal footing.
Cultural awareness shows a respect for those around you.
Cultural Briefings include: